Question 1

What is a website trust score?

Accepted Answer

A trust score measures how trustworthy your website appears to customers. TrustPulse checks 7 key signals including dark patterns, SSL, returns policy, cookie consent and more.

Question 2

What are dark patterns?

Accepted Answer

Dark patterns are deceptive design tricks that manipulate users. Under UK law, some dark patterns are illegal.

Question 3

Is TrustPulse free?

Accepted Answer

Yes — scan any website free. Upgrade to Pro for full report, AI fix recommendations and PDF export.